Back in 2013 I got sick. Seriously sick. Something called a 'dissecting aortic aneurysm'. The research funded by organizations like the Heart Foundation meant that I not only stayed on this side of the turf, but also got the rehabilitation I needed to get back into life.
This July I'm hoping to remind Australia that an unhealthy heart is still the biggest killer of Australian men. I'm also hoping to remind Australia of a simple (but no less important) fashion truth; the necktie has no function. It’s a decoration. And it became a symbol of enslavement the second we lost sight of that fact.
To make my point I’m pledging to wear a different tie every day for the month of July. And I'm inviting anyone reading this to join me. I'll be posting my pictures to Facebook and Instagram, so let everyone else see your glorious neckwear on Instagram with #cooltiejuly.
Cool Tie July is not about buying more ties. And it’s not (necessarily) about trying to find the most tasteless tie you can find. It’s about wearing that tie that you never get to wear. It might be a timeless silk offering from a European fashion house, that polyester fire hazard from the 1970s, or the Father’s Day present your kids gave you all those years ago. The point is, you love it, which is why it’s in your wardrobe at all. Remember, it’s a decoration, and decorations are supposed to be fun.
Cool Tie July is the month to join me in reclaiming the necktie as the decoration it was always meant to be, while raising a few bob for a very worthy cause.
Wear your coolest tie this July, and show the world where your heart is.